Ikea Trolls the Luxury Fashion Brand Balenciaga After They Create a "Towel Skirt" for $925

Elna McHilderson • Managing Editor

Nov 26, 2023 9:00 AM EST

We love us a good 'ole fashioned company feud! We just never imagined it would be between a high-end designer luxury fashion brand and an affordable, DIY home-goods and furniture store… Apparently Ikea and Balenciaga are frenemies. This was made clear when Ikea quickly roasted Balenciaga on Instagram. The expensive clothing brand recently released a "new design" of a skirt that literally just looks like a beige towel wrapped around your hips. It's even called the "towel skirt" and they are charging $925 for it. Ikea saw this and said, "oh no, sweetie, what is you doin?" So this affordable furniture company decided to take a whack at fashion and posted their own "towel skirt"—priced for a much more affordable $17 (£16). The post showed a guy dressed basically identical to the Balenciaga model, even doing the same pose, but he's in Ikea and the towel skirt is really just an Ikea towel. The internet's reaction to this epic and hilarious roast as been all around positive. See for yourself below!